If you wish to find out something about a particular population , and it is not feasible to test the whole population, then you may test a sample of that population providing that the sample is an accurate refection of the population. In order to get a valid sample one needs to select randomly across the the entire population. Something to be avoided is self-selection.; this is in fact the major flaw in virtually all drug trials, in that they ask for volunteers, and this leads to bias. You might be thinking What's wrong with using volunteers? Well, consider the following: Suppose you wished to ascertain the feeling of the general public towards the recent Olympic games. You might perhaps create a web-site asking people to complete a survey about the games. The flaw in the sample is here quite easy to spot. Only those who were interested in the games would volunteer, and therefore your sample would not reflect the the general population, some of whom must not be interested in...